Objectives

• Maintaining market leader position in quality and flexibility
• The implementation of the concept of street furniture on the Romanian market, in a partnership with JC Decaux. The street furniture meets the basic needs of the consumers and provides a public service while offering new locations for advertising in much attended central areas.
• Depending on the contract concluded with each city in turn, the introduction of the bus stations is wished for, as well as of the phone boxes, maps, toilets and bicycle stops.
• Outdoor promotion as main communication channel of advertising.
• Consolidation of the national network.